Apex Alliance (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you visit our website, contact us, request our services, or otherwise interact with us.
Our website is https://apex-alliance.co.uk/.
We aim to handle personal information fairly, transparently, and securely in accordance with applicable UK data protection legislation.
1. Who We Are
Apex Alliance provides HR and business support services, including:
- Onboarding
- Business Consulting
- Human Resourcing
- Independent Contractor Support
- Employee Relations
For information about how we process personal data, please contact us using the contact details provided at the end of this Privacy Policy.
2. Information We Collect
Depending on how you interact with our website and services, we may collect the following information:
Personal Information
This may include:
- Full name
- Job title
- Company name
- Email address
- Telephone number
- Business address
- Postal address
- Information provided through contact forms
- Information included in correspondence with us
Business and Service Information
When you enquire about our services, we may collect information about your organisation, workforce requirements, HR needs, business objectives, and other information necessary to provide our services.
Recruitment and HR Information
Where relevant to the services we provide, we may process information relating to employees, contractors, applicants, or other individuals involved in HR activities.
Because HR services can sometimes involve sensitive personal information, we will only process such information where there is an appropriate legal basis and where required safeguards are in place.
Technical Information
When you visit our website, certain technical information may be collected automatically, such as:
- IP address
- Browser type
- Device information
- Operating system
- Website pages visited
- Date and time of visits
- General website usage information
This information may be used to maintain website security, understand website performance, and improve our services.
3. How We Collect Information
We may collect information:
- When you complete a contact form.
- When you request information about our services.
- When you contact us by email or telephone.
- When you become a client.
- When we provide HR or business services to you.
- When you communicate with us regarding an existing service.
- When you browse or interact with our website.
- From third parties where legally permitted and appropriate.
If we obtain personal information from a source other than the individual concerned, we will provide the relevant privacy information as required by applicable data protection law.
4. How We Use Your Information
We may use personal information for the following purposes:
- To respond to enquiries.
- To provide requested HR and business services.
- To communicate with clients.
- To manage client relationships.
- To arrange consultations and meetings.
- To provide onboarding support.
- To provide human resourcing services.
- To support employee relations activities.
- To provide business consulting services.
- To manage independent contractor support.
- To improve our website and services.
- To maintain website security.
- To comply with legal and regulatory obligations.
- To prevent fraud, misuse, or unlawful activity.
- To send relevant marketing communications where permitted.
We will only use personal information for purposes that are lawful, fair, and transparent.
5. Lawful Basis for Processing
Where UK data protection law applies, we will rely on an appropriate lawful basis when processing personal information.
Depending on the circumstances, this may include:
Consent
Where required, we may process your information based on your consent. You may withdraw consent at any time.
Contract
We may process information where it is necessary to enter into or perform a contract with you.
Legal Obligation
We may process information where necessary to comply with a legal or regulatory obligation.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.
The specific lawful basis will depend on the nature and purpose of the processing. Privacy information should explain both the purpose and applicable lawful basis.
6. How We Share Personal Information
We may share personal information with trusted third parties where necessary to operate our business or provide services.
These may include:
- Professional advisers
- IT and technology providers
- Website hosting providers
- Email and communication providers
- HR service providers
- Business service providers
- Recruitment-related providers
- Professional consultants
- Government or regulatory authorities where legally required
We will only share information where there is a lawful reason to do so and will take reasonable steps to ensure that information is handled appropriately.
The ICO recommends explaining who personal information is shared with or identifying relevant categories of recipients.
7. International Data Transfers
Some of our service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that suitable safeguards are in place where required.
Where applicable, information about international transfers and relevant safeguards will be provided in accordance with applicable data protection requirements.
8. How Long We Keep Your Information
We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, contractual, or reporting requirements.
The retention period may depend on:
- The type of information.
- The purpose for which it was collected.
- Whether we have an ongoing relationship with you.
- Legal or regulatory requirements.
- Whether the information may be required to establish or defend legal claims.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
Privacy information should explain retention periods or the criteria used to determine them.
9. Cookies
Our website may use cookies and similar technologies to improve functionality, understand website usage, maintain security, and improve user experience.
Some cookies may be essential for the website to operate correctly. Other cookies, such as certain analytics or marketing cookies, may require your consent.
Where consent is required, we will provide an appropriate mechanism for managing your cookie preferences.
The ICO states that visitors should be informed about cookies and that non-essential cookies generally require consent.
10. Website Analytics
We may use analytics technologies to understand how visitors use our website.
Analytics information may help us understand:
- Which pages receive the most visits.
- How visitors navigate the website.
- Website performance.
- Technical problems.
- General visitor behaviour.
Where analytics technologies process personal information, we will ensure that an appropriate lawful basis and relevant privacy controls are in place.
11. Marketing Communications
Where legally permitted, we may send you information about our services, updates, or business activities.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.
We will respect your marketing preferences and will not continue sending marketing communications where you have validly requested that we stop.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Accidental loss
- Unauthorised disclosure
- Unlawful processing
- Destruction
- Alteration
Security measures may include access controls, secure systems, password protection, staff awareness, and appropriate technical safeguards.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. Your Data Protection Rights
Depending on the circumstances, you may have rights under applicable data protection law, including the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Request restriction of processing.
- Object to certain processing.
- Request transfer of certain information.
- Withdraw consent where processing is based on consent.
These rights are subject to applicable legal conditions and exemptions. The ICO identifies access, rectification, erasure, restriction, objection, and data portability among relevant data protection rights.
14. How to Exercise Your Rights
If you would like to exercise any of your data protection rights, please contact us using the details provided below.
We may need to verify your identity before processing certain requests.
We aim to respond to valid requests within the timeframe required by applicable data protection law.
15. Complaints
If you have concerns about how Apex Alliance handles your personal information, please contact us first so that we can investigate and attempt to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully or your data protection rights have not been respected.
The ICO is the UK’s independent supervisory authority for data protection matters.
16. Children’s Information
Our website and services are intended primarily for businesses and adults. We do not knowingly collect children’s personal information unless it is necessary for a legitimate service and appropriate safeguards are in place.
If you believe that a child has provided personal information to us without appropriate consent or circumstances, please contact us.
17. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. We recommend reviewing the privacy policy of any external website before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, technology, or data processing practices.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
We recommend reviewing this page periodically to remain informed about how we handle personal information. Privacy information should be reviewed regularly and updated when processing activities change.
19. Contact Us
If you have questions about this Privacy Policy, our data practices, or your personal information, please contact us:
Email: info@apex-alliance.co.uk